Online Marketing Tactics to Increase Sales


Online Marketing, you’ve heard about it. But do you know what it really means? And more importantly, are you implementing it in your business? You can utilize online marketing to reach much greater audience with a lower cost to your business. Keep in mind as soon as you post something online it goes everywhere instantly. So here are some quick tips to ensure you’re utilizing these profitable online marketing tactics.

your website design

Did you know that 60% of online searches today are done on mobile devices? Everyone with a smart phone, and really who doesn’t have a smart phone, has the ability to search the web just like you would on a desktop. This convenient computer in your pocket is the way of the future.

Especially for busy people always on the move. Think of your ideal customer. Can you picture them using a mobile device when searching for your product or service?

If so, it is critical to make sure your website is mobile friendly. That first visit to your site, whether it be on a computer or a smart phone, is the first impression you give to the world. Make sure you are up to date with today’s technology and ensure that your site is mobile friendly.

Web Design

  • Mobile friendly Web Design
  • Well Structured HTML Coding
  • Fast Page Load Time

Constantly Updating Your Website

Now that your website can be viewed on all devices. Make sure you are keeping the people searching your site engaged with new content. Constantly updating your site will give credit ability to those repeat visitors.

A lot of  website owners over see this online marketing tactic. It shows that you value your business to keep your web presence fresh. Not to mention this is also a great way to increase your ranking on search engines. As a result you are constantly adding more information keeping it current.

Updating Your Website

  • Blog about How to’s on your business
  • Inform clients on the latest news pertaining to the industry
  • Promote your blog post with other blogs pertaining to your industry
  • Create a video and post it on youtube, Vimeo, your website, social media, .etc…

Social Media Presences

Social Media plays such a big part in today’s marketing strategies. Making it a very important part of online marketing tactics. Almost any business can benefit from having a social media presences.

Social Media is a great way to connect with an audience on a more personal level.  Having the opportunity to reach out to them on a daily basis with becoming too intrusive.  This is a great way to update your followers with industry news, promote any specials offers, sales, etc…  Also an easy way to mass blast a marketing campaign for your business.

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Not only is social media an easy way to reach tons of people, it’s also for the most part FREE marketing for your business!

Social Media Presences

  • Use hootsuite to post once and send to all social media channels
  • Posting blogs on social media channels
  • Share Live events
  • Create a video and post it on YouTube, Vimeo, your website and other social media channels

Email Marketing

Email marketing is another cost effective option you can use to market to a large audience. Companies using emails to gain leads generate 50% more sales at 33% lower cost. A well designed email campaign can increase sales.  But remember a poor design can hurt your business and its image.

Approximately, 71% of people who receive a poorly designed email will delete it immediately. Think of when you receive a really well designed, enticing email. You will probably take the time to look at it and see what it’s about.

This is the first step in getting a person to turn into a potential lead. If the email is poorly designed, does not display properly on your device, or has nothing to catch your attention, you will most likely delete it immediately without really looking at what they had to say.

Email marketing is overlooked. It’s a great online marketing tactics because it’s a cost effective form of marketing your product or/and services.

Email Marketing

  • Combine content marketing with strong lead-generation tactics
  • Integrate your website with email-marketing efforts.
  • Automated campaigns and marketing automation
  • Don’t use images, most emails block images
  • Make your newsletter personal, don’t use cookie cutter templates

These online marketing tactics can help improve your ranking on search engine.  Don’t get frustrated, it take time to build online presence. If you are persistent and follow these tactics. You will be heading to the top of search engine. Here is a useful post on this subject